5 Plastic Surgery Marketing Tactics to Boost New Patient Response

Competition among plastic surgery practices has always been tough. But the scale has reset to an even higher marker—from “tough” to “really intense”—as individual providers and medical groups are serious about winning new patients. Consider how prospective, self-referred patients are now informed consumers, vigorously researching and comparing physician/provider options for plastic, cosmetic and aesthetic procedures, services and…

Essentials of a Successful Plastic Surgery Marketing Strategy

One ever-constant factor in the highly competitive world of plastic surgery marketing is change. Change happens; in the geographic marketplace, in healthcare competition, and in the effectiveness and efficiency of your plastic surgery marketing strategy. Elective care patients are, than ever, informed and value-cautious consumers. Discretionary purchase decisions for cosmetic procedures—even for many affluent…

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