5 Plastic Surgery Marketing Tactics to Boost New Patient Response

Competition among plastic surgery practices has always been tough. But the scale has reset to an even higher marker—from “tough” to “really intense”—as individual providers and medical groups are serious about winning new patients. Consider how prospective, self-referred patients are now informed consumers, vigorously researching and comparing physician/provider options for plastic, cosmetic and aesthetic procedures, services and […]

Essentials of a Successful Plastic Surgery Marketing Strategy

One ever-constant factor in the highly competitive world of plastic surgery marketing is change. Change happens; in the geographic marketplace, in healthcare competition, and in the effectiveness and efficiency of your plastic surgery marketing strategy. Elective care patients are, more than ever, informed and value-cautious consumers. Discretionary purchase decisions for cosmetic procedures—even for many affluent […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD