The State of Healthcare Marketing Research: Reaching and Winning New Patients

[Healthcare Success Industry Leadership Podcast] In this installment of our continuing educational series, Healthcare Success CEO Stewart Gandolf talks with Rob Klein, founder and CEO of healthcare marketing research firm Klein & Partners. From large hospitals and medical group to individual practices, the marketing research step is a vital foundation to achieving campaign success and business […]

6 Tips for Better Healthcare Marketing Videos and Podcasts

Healthcare marketing professionals have embraced video as a compelling communications power tool. Hospitals, medical practices and individual providers have invented dozens of purposes and places to present their marketing story via a video format. As a quick reference point, take a minute to review our previous article titled: 36 Uses for Video: Magnify Your Healthcare […]

Meeting Population Health Challenges at Intermountain Healthcare

[HS Leadership Podcast Series] David Dirks, Assistant Vice President of Healthcare Transformation for Intermountain Healthcare, and Healthcare Success CEO Stewart Gandolf discuss “shared accountability,” Intermountain’s overarching term for their transformation efforts in patient population health and healthcare delivery. Many hospitals, health systems and providers throughout the United States face the future proactively, bringing a new […]

Scripps Health: “Big Data” Means Big Opportunities for Healthcare Marketing

[SHSMD15 Podcast Series] This podcast previews the SHSMD15 presentation of Don Stanziano, Vice President of Marketing and Communications for Scripps Health: Empowering a Strong Brand: Scripps Health Integrates CRM into its Marketing Mix.   There’s a new way to integrate digital and traditional healthcare marketing. By using customer relationship management (CRM) tools, healthcare companies are able to […]

High Touch, High Tech: Workflows and Systems for Referral Growth

[SHSMD15 Podcast Series]  This podcast previews the SHSMD15 presentation of Deb Pappas, Senior Director of Marketing, and Kevin Pawl, Director of Patient Access, at Boston Children’s Hospital. Healthcare Success Business Development Director Lauren Henss talks with Deb and Kevin about their topic: High Touch, High Tech: Aligning Internal Workflows and Systems for Referral Growth.   […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD