Doctors to DJs: How Audio Content Put Physicians Center Stage [Podcast]

[SHSMD17 Speaker Podcast Series] Our interview today is with Scot Singpiel, Communications Manager at University of Utah Health regarding the upcoming presentation at SHSMD 2017 hospital and healthcare marketing conference. Scott, and his co-presenter Kathy Wilets, Director of Media Relations, will be talking about the unique uses of audio in their content marketing strategy. TheScopeRadio.com […]

Creating Podcasts for Healthcare Digital Marketing Success

Podcasts enjoy a heritage of online content that can be compelling and engaging. Podcasting is relatively inexpensive, easy to produce and often underutilized in healthcare digital marketing. And when they are done properly, creating online audio podcasts is an effective content connection between you and your audience. Podcasts begin with a sense of intimacy, with […]

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