Meet Dr. Walgreens. Pharmacy-run ACO Redefines Doctor Marketing Competition

The mixed-up-world of healthcare delivery in the US has been scrambled again…this time by the corporate/retail sector. Walgreens continues to redefine the mid-level provider landscape by announcing that it will become “the first-ever chain retailer to become a direct provider of primary care services.” Just when you thought you had a fix on the competition, […]

The Myth of the Good Doctor

Intellectually, a myth is understood to be a fable or false notion. But emotionally, a myth has great appeal. It is something that people collectively want to believe. Human nature tends to dismiss reality in favor of an alluring idea. What’s more, a myth gains traction and believability when it is often told or heard […]

Why Your Excellent Clinical Skills Alone Will Not Win Out in Physician Marketing

There’s a compelling lesson in physician marketing in this story. A while back, on an ordinary morning in Washington, DC, a street musician played his violin for 45 minutes in the L’Enfant Plaza Metro subway station. Few people paid attention to the music or stopped to listen. For his efforts, the street musician collected $32.17 […]

Why Doctors Should Seek Publicity. Here’s How. [Part 2]

Editor’s Note: In this second of a two-part post, Dr. Neil Baum presents doctor-to-doctor ideas that are founded in 30 years of real-world experience as a practicing urologist in New Orleans. He is a sought-after speaker, and the author of Social Media For the Healthcare Professional, Greenbranch Publishing, 2011. Part 1 is available here. Physicians […]

Why Should Doctors Should Seek Publicity? [Part 1]

Editor’s Note: In this first of a two-part post, Dr. Neil Baum presents doctor-to-doctor ideas that are founded in 30 years of real-world experience as a practicing urologist in New Orleans. He is a sought-after speaker, and the author of Social Media For the Healthcare Professional, Greenbranch Publishing, 2011. Physicians have been shy about reaching […]

Just Released: Video Series Unveils Hospital and Doctor Marketing Strategies

We don’t want anyone to miss this insightful “best practices” marketing resource. And, for a short time, it’s free for the asking. Presented by HSS founding partners Lonnie Hirsch and Stewart Gandolf, this new seven video series for doctors and hospital executives is titled, How to Profitably and Ethically Attract The Patients You Want.

Doubling Doctor Referrals: How to Prioritize for Greater Results

We’re not sure that we can say this any stronger. Up and down the nation’s healthcare delivery system, professional referrals are the essential lifeblood of business for many practices. In the world of hospitals and specialty practices, doctor referrals are an indispensable factor in the function of the practice. When a professional referral system is an […]

Alarming Vision Disease Trends Shape Marketing Message for Older Adults

This is definitely not good news for the 40-plus crowd. As the population ages, the number of Americans with eye disease has increased dramatically. (USA Today says it’s “skyrocketing.”) By whatever label, these are alarming trends, and a signal to ophthalmologists, optometrists, healthcare providers and vision care marketing professionals to communicate a stronger message for […]

How a Trigonometry Teacher Can Grow Your Medical Practice

In this guest post, Phil Sharp fondly remembers his math teacher and finds an insightful and practical lesson for medical practice marketing. It’s all about smashing boring routine with a highly memorable patient experience. I know you’re a busy doctor, but if you let me tell you a quick story about my former trigonometry teacher, […]

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