Refreshing Ideas for Marketing Ophthalmology Services to Boost Business

An ophthalmologist approached us for marketing help with his well-established vision care practice. It’s a story we’ve heard from time to time in the past, and perhaps you can relate. It seems that the return on marketing ophthalmology services has, somewhat to his surprise, quietly slipped downhill. He believed that he, personally, was a recognized…

Another Marketing Success Story (Now, Every State But One)

Our Senior Consultant and Training Specialist Lori Ann Waltz just sent over another marketing success story, and you may be able to relate. This time Lori was off to Kentucky (birthplace of Abraham Lincoln). She went there at the request of a specialty practice that may have been one of “the best kept secrets” in the…

7 Traits of a Highly Successful Physician Liaison. This is What it Takes.

by Senior Consultant Lori Waltz The role of a Physician Liaison has emerged as a vital marketing position for many specialty practices. Although providers and practice decision-makers understand the concept and value of working with a representative, they don’t always know which skill sets are most important to success when hiring. I work with clients…

Are Your Competitors Quietly Using Physician Liaisons to Win Your Doctor Referrals?

I just came away from a discussion with two practice representatives who work with one of our highly successful specialty practices. Real world, “from the street” healthcare marketing information is often perceptive, and the conversation left me with important insights that I wanted to share with our readers. For context… Three years ago, our client…

Hiring a Healthcare Practice or Organization Rep

Hospitals want to constantly build rapport with their referring physicians. And, if you are a specialist (medical, physical therapy or dental), chances are you are heavily dependent upon referrals from other doctors. If you are currently loing to win of those professional referrals, experience shows that one of the most productive and successful marketing…

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