Extending the Primary Care Connection Through Mobile Experiences

[SHSMD14 Speaker Podcast Series] Jamey Shiels, Senior Director eBusiness for Aurora Healthcare, talks with Lonnie Hirsch, Co-Founder of Healthcare Success about Creating Mobile Experiences to Extend Primary Care Engagement, which is the topic of Jamey’s presentation at the 2014 SHSMD Connections meeting. Mobile strategies present unique opportunities to engage patients outside of the traditional clinical settings.…

Win Win: Aligning the New Mexico COOP Health Plan with Primary Care

Our podcast today is another in our series for the Physician Strategies Summit. In today’s interview, Healthcare Success Founding Partner Lonnie Hirsch talks with Martin Hickey, MD, CEO, New Mexico Health Connections, Albuquerque, NM. As the Accountable Care Act (ACA) continues to unfold, it introduces new nonprofit health plans aimed at uninsured individuals and small…

Consumer Reports New Ratings of Doctors: It’s All About Patient Experience

Massachusetts primary care physician groups—some 500 of them—are the focus of a first-in-the-nation comparison from Consumer Reports. As we see it, medical providers, practices, and healthcare and medical practice marketing professionals in the other 49 states will want to take note for several key reasons: 1. Ratings primarily reflect the “patient experience”—and are marketing significant.…

There’s a Federal “Mystery Shopper” in Your Waiting Room. Here’s What the HHS Wants to Know.

If you’re a little behind in reading your Federal Register subscription, we see that the Department of Health and Human Services (HHS) is proposing to use “secret shoppers,” perhaps in your office. The HHS wants to sample Primary Care Physicians’ (PCPs) wait times, accessibility and availability. In government talk, the Proposed Project is titled Assessing…

Golden Goose Demise: A Doctor Marketing Lesson for All Professions

gold·en goose • n. a continuing source of wealth or profit that may be exhausted if it is misused. Oxford Dictionary of Current English You’ve probably heard the “golden goose” story. It’s been around since about the 5th century and there are several versions of the fable. Unfortunately, there’s a healthcare marketing version that’s…

Placing The Patient At Center Of The Doctor-Patient Relationship

Neil H. Baum, MD Today the patient is far different than the patient of a few decades ago. Patients can find healthcare information just as easily as a physician and many are taking a greater role in their healthcare and want to be involved in the decision making and work with the doctor as a…

Concierge Practice Marketing: White Coat…Meet Blue Collar

A few days ago, a news item in the Philaphia Business Journal caught our eye; a primary care practice was switching to a concierge medicine mo—in a blue-collar neighborhood. Concierge practice marketing can be challenging anywhere because patients are typically required to pay an annual fee to enjoy a personalized level of service. It’s…

Attention Family Practice Doctors: Your Competition is on Aisle Three.

Walgreens, the nation’s largest drugstore chain, is turning-up the heat in family practice marketing. It’s been ages since the corner “drug store” confined it’s offering to only pharmaceuticals. But about 350 Walgreens locations are now part of the changing competitive healthcare landscape and likely to be an increasingly important factor to consider in FP, GP,…

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