Angry Patients: 10 Ways To Deal With Them and Why You Definitely Should

Think of this article as a fire extinguisher of sorts. You may never need advice about dealing with angry patients, but it’s much better to be prepared in advance. Here are some of the top ways to deal with unhappy patients. And as we get started, keep some of these high-level ideas in mind: First, […]

Five Critical Questions in Creating Direct Response Advertising

In my advertising industry career, I’ve tended to resonate to the strength of direct response advertising. It’s not appropriate for every situation, of course. But where and when there’s a good fit, it’s one of the most powerful and effective tools. The reason: Direct response is advertising that gets results. And when it’s done properly […]

The Sorry Solution: A Medical Practice PR Fire Extinguisher

There’s a temptation to forget that effective medical practice public relations begins and ends with the individual patient, client, consumer and/or customer. Although professional communicators use “mass media,” the essential mission of PR is far more singular…and it travels under the label of “customer service” or the “patient experience.” And lately we’ve observed how a […]

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