What Does a Palm Springs Vacation Rental Have to Do with Targeting Upscale Patients?

A lot, actually. As you might expect, many doctors and hospitals want to target upscale patients. Sometimes it is a matter of insurance coverage, other times doctors want to attract more fulfilling cases, and still other times clients simply want to improve reimbursements. Two weeks ago at our Orlando seminar, someone asked the familiar question […]

A Fresh Look at the 7 Ps of Healthcare Marketing

A regular and pragmatic medical marketing self-examination can be revealing, positive, negative and ultimately, extremely valuable in keeping your healthcare marketing plan operating at peak performance. Here’s how to approach each of the seven classic fundamentals.
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The 7 Ps of Marketing

Strategic marketing planning and analysis is an ongoing process. As part of almost every “Marketing 101” course, students are taught a basic marketing analysis principle, most often called the “marketing mix.” The marketing mix was originally defined as the “4 Ps” – Product, Price, Promotion, and Place. For service businesses, a fifth “P” – People […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD