Slow to Hire. Quick to Fire. Easier Said Than Done.

Doctors don’t always wear the title of CEO for their practice, but if it’s your business, you’ve got the top job. And along with it, you hold the ultimate hire-fire responsibility for the organization. Command, as the saying goes, is a lonely place. Personnel matters are often tough. Employees can be liked, but perform marginally. And even […]

LinkedIn: Reputation Management for Hospital Executives

A core consideration in social media is that people interact and do business with people that they feel they know, like and trust. And for hospital executives, medical practitioners and marketing professionals there’s no better online forum than LinkedIn to connect with peers, organizations and ideas as a means to showcase your reputation. LinkedIn is the […]

Defining Personal Passion: A Physician’s Brand Expression

[First of Two Parts] Pediatric Rheumatologist Dr. Paul Rosen—a regular contributor to our blog—offers insight for doctors about creating a meaningful message in the world-famous TED format…or any public presentation. The challenge for any physician is to discover their personal passion in healthcare, and to stand and deliver a compelling 18-minute talk. “Speech is power. […]

Doctors: How to Build Your Personal Brand and Reputation in 30 Seconds

Occasionally, I get a little push-back from doctors who challenge my advice saying: “I don’t need an ‘elevator speech.’ Everyone knows who I am, I’m not pitching investors, and I’m not ‘networking.’ Besides, it sounds phony and I’d never use it.” That’s not from everyone, of course. Many professionals know about the “quick message” technique, […]

Getting it Right: More Physician Reputation Management Rules [Part 2]

[Conclusion of an article in two parts.] Our previous post, 10 Commandments of Online Reputation Management for Physicians, (Part one of two) emphasized the importance and value of creating and maintaining your online presence. Moreover, reputation is an ever-present ingredient in health care marketing. And who you are online is who you are to most […]

10 Commandments of Online Reputation Management for Physicians [Part One]

[First of an article in two parts.] Across the board, reputation is an ever-present ingredient in health care marketing. Informed and empowered consumer/patients do their homework, researching symptoms, medical conditions and hospitals. From branding to public relations (and everything in between), a physician’s reputation is a key component and influence factor. And as many as […]

Reputation Management Primer: The Essential Tool You Didn’t Know About

[One of a series of posts about managing your online professional reputation, for doctor and hospital marketing success.] Most physicians regard their professional reputation as their most prized—and most highly protected—possession. As healthcare providers, there may also be a practice name, a group name, a hospital or medical facility name. Although the business entities also […]

The Myth of the Good Doctor

Intellectually, a myth is understood to be a fable or false notion. But emotionally, a myth has great appeal. It is something that people collectively want to believe. Human nature tends to dismiss reality in favor of an alluring idea. What’s more, a myth gains traction and believability when it is often told or heard […]

Little Places Your Healthcare Brand Can Let You Down Big Time

There’s a tendency to oversimplify what we think of as hospital and medical practice branding. Perhaps we think of the carefully crafted logo and tagline as the brand. For others, the physical structure—a commanding facility with amenities emblematic of the brand. Or perhaps “our brand” is the prestige name and reputation of a long-established practice.

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD