Another Hospital PR Case: When Media Relations Go Sour

[Second of two parts] If you have not already done so, please read our previous post, Hospital PR Case Examples: One Bizarre, One Just Crazy about the hospital cyber-attack-for-ransom. This second case example is a different sort of hospital public relations (and media relations) squabble, between the local newspaper and the local hospital. Nobody wants…

6 Publicity Tips That Reporters Will Not Tell You

The concept of “free publicity” appeals to medical practices and providers because it appears to be…well, free. It turns out that that “free” is something of a misnomer. In healthcare—for that matter, in any industry—communications professionals recognize that the process that results in positive publicity is time intensive and rarely easy. Ultimately, the story that appears…

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