6 Publicity Tips That Reporters Will Not Tell You

The concept of “free publicity” appeals to medical practices and providers because it appears to be…well, free. It turns out that that “free” is something of a misnomer. In healthcare—for that matter, in any industry—communications professionals recognize that the process that results in positive publicity is time intensive and rarely easy. Ultimately, the story that appears…

Hospital Publicity is a Win-Win-Win with US News List

Each year, the much-anticipated list of Best Hospitals by US News & World Report is a great national springboard for local and regional hospital public relations. Here’s an example of win-win-win PR that brings the big story down to the local reader. The San Diego Union-Tribune put the media spotlight on two respected, and nearby,…

Why Doctors Should Seek Publicity. Here’s How. [Part 2]

Editor’s Note: In this second of a two-part post, Dr. Neil Baum presents doctor-to-doctor ideas that are founded in 30 years of real-world experience as a practicing urologist in New Orleans. He is a sought-after speaker, and the author of Social Media For the Healthcare Professional, Greenbranch Publishing, 2011. Part 1 is available here. Physicians…

Why Should Doctors Should Seek Publicity? [Part 1]

Editor’s Note: In this first of a two-part post, Dr. Neil Baum presents doctor-to-doctor ideas that are founded in 30 years of real-world experience as a practicing urologist in New Orleans. He is a sought-after speaker, and the author of Social Media For the Healthcare Professional, Greenbranch Publishing, 2011. Physicians have been shy about reaching…

Healthcare Publicity: Winning Techniques and Fatal Pitfalls to Your Free Press

More Inside Tips, Dos and Don’ts to Reach Patients Through the Media EDITOR’S NOTE: This is a follow up article to Healthcare Publicity: The First Three Steps To Getting Free Press Coverage Our previous article about medical publicity and public relations got you started with the first three steps to discovering short-term healthcare practice publicity…

Bet You Can’t Top This: Orthodontist Shows How Office Décor is Fun Marketing

This post is mainly for fun. But there’s a practice marketing lesson in this exceptional example of wildly interesting and unique office décor–from an orthodontic practice. You’re going to have to drive to Conway, Arkansas to experience the office decor of orthodontist—and admitted car enthusiast—David J. Myers, DDS, MS. If you’ve never seen a medical…

Medical Practice Marketing: Successful Sound Bites Give Your Expertise a Media Voice

When healthcare makes news, journalists—both and broadcast—want quotes and sound bites that give their stories excitement, interest and depth. Physicians and surgeons are often sought by the media as authoritative sources for “quote-able” quotes and interesting sound bites. And that’s a sterling opportunity for medical practice marketing and PR to stand in the…

Silly, Yet Serious: “SuperColon” Helps Hospitals Promote Cancer Prevention Message

We first spotted a “SuperColon” ™ article in a small town community newspaper. Who wouldn’t want to “take a stroll through a giant colon: an inflatable pink tunnel, d with healthy tissue, abnormal growths, protruding polyps, and informative facts.” One of the world’s largest, most elaborate mos of the human body is definitely attention getting.…

How to Irritate an Editor, and THE Essential Key to a Successful Healthcare PR News Release

From time to time everyone in healthcare marketing and public relations will write a news release…and then hope that it navigates the tricky course from your desk to the eyes and mind of the intended reader. Individual practices may do this occasionally while big hospitals and other healthcare organizations may do it daily. The secrets…

Thank you for sharing. Like us to stay in touch with our latest posts.