All-Time First and Best Healthcare Marketing Tips and Techniques

There are some highly effective, but elementary marketing tools in your healthcare promotional toolbox. They’re fundamentals, but they shouldn’t be overlooked. These tips, tactics and ideas deserve this spotlight reminder of the hardworking fundamentals. Some are low cost, while others…well, not so much. But done right, all are highly effective contributors to success. Think of […]

Reciprocity and the Psychology of Why Samples Sell

In the retail world, it’s easy to find free or low-cost samples of goods, services, and the ever-popular taste-test of (a new flavor) bacon-infused crispy chip. Beyond the wall of healthcare marketing, reciprocity and the psychology of samples, test bits and trial models have a long and successful history. Retailers know that giving away a […]

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