Eight out of ten well-intended content marketing efforts are at risk of going astray. It happens when potentially good results are pulled off target with the mistaken belief that “content (alone) is king.” Creating healthcare marketing content for your blog, website and online presence require more than quantity. You also need measures of quality, credibility […]
By some estimates, hospitals have been behind the social media adoption curve. Unlike retail and service businesses, health systems and hospitals have had to navigate HIPAA considerations, find solid ground in healthcare’s changing landscape, and struggle with ever-present limitations of time and budget. Fortunately, that’s changing. Organizations recognize the considerable benefits of social media and […]
[SHSMD14 Speaker Podcast Series] Mayo Clinic’s Katheryn Hawkins, Senior Analyst, and Erin Cole, Business Development Manager, talk with Healthcare Success’ Kylie Ladd regarding their presentation at the 2014 SHSMD Connections meeting. Their topic: New Methods to Identify the Right Relationship and Monitor Performance. The classic question in healthcare marketing is how to measure success. The […]
by Healthcare Success Co-Founder Lonnie Hirsch Just recently, we happened to spot a thoughtful article about how small business needs to embrace new marketing methods to better cope with the nation’s tough economic climate. It turns out that the article was nearly two years old (an “eon” in marketing time), but small business is still […]
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– Jonathan Calure, MD