Reputation Management and the Significance of Your Net Promoter Score

Does anyone remember the old catchphrase: “Who s Ya?” From TV to pop music to healthcare ivery, the challenge of effective reputation management is to quantify the patient experience. We’re all familiar with fundamental survey questions. It is the most common technique to assign a number value to a human experience. Surveys vary, but there are five…

Care and Feeding of Doctor Online Presence, Reputation and Brand

[A continuing series.] If you ask 10 doctors about their professional reputation, most will say something about “what other doctors think about me.” True enough. Colleague attitudes—doctors who know you and others who recognize your name—are an important consideration. But there’s to it. From a business development perspective—your ability to attract new patients…

LinkedIn: Reputation Management for Hospital Executives

A core consideration in social media is that people interact and do business with people that they feel they know, like and trust. And for hospital executives, medical practitioners and marketing professionals there’s no better on forum than to connect with peers, organizations and ideas as a means to showcase your reputation. is the…

How Your Online Doctor Reputation Can Make or Break Patient Choices

Healthcare’s new breed of informed consumer—today’s prospective patient—is making important decisions about choosing a provider long before your office phone rings for an appointment. Physicians and marketing professionals understand that the early competitive battleground for attracting new patients has gone digital, where on reputation is important to consumers than your 12-page Curriculum Vitae. Internet…

Getting it Right: More Physician Reputation Management Rules [Part 2]

[Conclusion of an article in two parts.] Our previous post, 10 Commandments of On Reputation Management for Physicians, (Part one of two) emphasized the importance and value of creating and maintaining your on presence. Moreover, reputation is an ever-present ingredient in health care marketing. And who you are on is who you are to most…

Unfriendly Fire: Should Doctors Respond to Cynical Facebook Comment?

Discussion: How would you handle an “unfriendly” social media snipe? Or is there a much larger picture to consider?   Not long ago we spotted a comment on that got us to thinking again about medical marketing, on and physician reputation management. Unfortunately, we don’t know the back-story here, or what, if anything,…

10 Commandments of Online Reputation Management for Physicians [Part One]

[First of an article in two parts.] Across the board, reputation is an ever-present ingredient in health care marketing. Informed and empowered consumer/patients do their homework, researching symptoms, medical conditions and hospitals. From branding to public relations (and everything in between), a physician’s reputation is a key component and influence factor. And as many as…

What Happens When Doctors Sue Unhappy Patients? (It’s Not Pretty)

Experienced doctors tell us that, sooner or later in their career, every physician will face the prospect of legal action. Between 75 and 99 percent of practicing doctors, depending on their specialty, will be threatened by a lawsuit according to a NEJM study. Although “patient-sues-doctor” rarely makes the news, the reverse situation—doctor-sues-patient—seems to make the heads…

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