6 Best Practice Traits You Want in a Healthcare Advertising Agency

From a five-mile-high perspective, there are two kinds of relationships between a client and a healthcare advertising agency. Let’s label the first type a “vendor” relationship. In this arrangement, the client—a medical practice or hospital, for example—intends to buy specific ad agency services much as they might order and restock surgical masks. Passive. Detached. Truly […]

Creating an Effective ASC Marketing Plan for Growth and Success

Once upon a time … as some stories begin…the care and feeding of a profitable ambulatory surgery center seemed blessed with a seamless, predictable and uninterrupted patient flow. At least that was the idea. Unfortunately, reality intrudes and things change. Today, there’s nothing easy or automatic. ASCs—both large and small—are challenged to constantly align capacity […]