Hospital Name Change or Logo Soup: How Data Reveals Expectations [Podcast]

[Healthcare Success Leadership Podcast] In this installment of our continuing educational series, Healthcare Success CEO Stewart Gandolf talks with Rob Klein, founder and CEO of healthcare marketing research firm Klein & Partners. A prospective name change, branding or rebranding, will dramatically impact every aspect of a hospital system…image, operation and culture. Here’s how research can provide […]

Disruptive Expectations: Healthcare’s Customer Mindset Revolution

[Podcast: Part Two in a series.] Healthcare Success CEO Stewart Gandolf talks with Rob Klein, founder and CEO of healthcare marketing research firm, Klein & Partners, about how retail is learning healthcare a lot faster than healthcare is learning retail. What is the new healthcare CUSTOMER mindset? Rob Klein, our guest in this podcast, explains […]

Retail is Learning Healthcare Faster Than Healthcare is Learning Retail

[First in a series.] Rob Klein, founder and CEO of healthcare marketing research firm, Klein & Partners, inspired our headline and this series of articles. We’ll be speaking with Rob again about this topic and present our conversation as an audio podcast in the near future. Our neighborhood RiteAid store—just a couple blocks down the street, and one […]

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