5 Search Engine Optimization Blunders to Avoid

SEO is a critical marketing-related factor. And the guidance of a healthcare advertising agency is highly recommended. It’s far too easy for well-intended individuals to create search engine optimization blunders. One reason you need professional SEO help is that the big search engines have us all outnumbered. They use dozens of uber-smart people to create…

Why SEO is the Vital Ingredient in Healthcare Website Design

Before you do anything else, a healthcare website design must plan for Search Engine Optimization. All too often, SEO is a neglected afterthought. And just as often, a poorly performing website will need major repair work or a complete re-build. Surprisingly, it comes up often. Just the other day, a practitioner proudly asked us, “What…

Anatomy of an Effective Doctor Marketing Website Review

[Series Installment] Unfortunately, we see too many of them. Website mistakes can be so bad that it’s like a doctor not washing his hands before surgery. A medical practice or doctor marketing website needs a clean, head-to-toe bill of health to do the heavy lifting and to make a meaningful contribution to new business. We…

Google is Killing Mobile-Unfriendly Medical Marketing Websites

Google, the Search Engine Goliath, has been relentlessly pushing everyone— including medical marketing websites —toward a perfect mobile-friendly experience. Google’s latest mobile search algorithm update is killing, or rewarding, websites according to “mobile friendss” factors. Without getting too technical or lost in Search Engine Optimization (SEO) jargon, here’s what you need to know, and why,…

Retooling Healthcare Marketing for the Small Screen

Exactly a year ago, Google used its considerable clout to “demand” that most websites become “mobile-friendly.” The world’s biggest search engine now tends to favor responsive web design as a ranking signal. What that means is: Websites (those designed for a desktop or laptop screen) that can be easily seen on users mobile device (Smartphone…

7 Need-to-Know Techie-Terms for Better Website Performance

It’s human nature, I suppose, to make quick judgments based on appearance. You know, the “first impressions” thing. Does an upscale restaurant serve a better meal than the “Corner i” place? Is the guy wearing a Bros Brothers suit (and $200 necktie) better at being an attorney or financial advisor? Will a sleek and slim…

What Every Doctor Needs to Know About Google Analytics

The basics of the story are sadly similar. A medical office will contact us about their website. It’s new, colorful and brimming with whiz-bang graphics. Custom-built by the designer guy down the hall, it definitely los pretty—everyone in the office says so. But by any measure, the medical website just isn’t ivering new business. Diagnosis…

Is Your Hospital Website Lazy or Simply Lonely?

Hundreds of hospital and healthcare provider websites in the US simply aren’t doing their job. Some are bren…others are simply bren-hearted. If your website was a valued employee—but not performing to a reasonable standard—you would, at the least, provide counseling, coaching and encouragement. It’s no stretch to consider your on presence—primarily your website—to be a valuable…

You Don’t Need a Website Unless It Produces Results

The highly competitive, new-patient battleground among healthcare providers—doctors, hospitals and health systems—is on via your Internet presence.   Prospective patients (including family and friends) shop for healthcare services and providers on before making their purchase decisions. In the retail world, nearly 90 percent of consumers do their on homework. The numbers are nearly the same…

How to Give Your Website an SEO Health Checkup

We know than a few marketing-smart executives and healthcare professionals who admittedly don’t know much about Search Engine Optimization. They understand the concept and the practical techniques that help or hurt in the complex SEO world. But… Let’s face it, some extremely talented marketing pros will privately admit that their personal command of SEO…

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