Why SEO Means More Business: Critical Value of First Page Search Results

As the Internet-age-old saying goes: The best place to hide a dead body is Page 2 of Google Search Results. This rule of thumb came to mind recently when someone questioned the purpose and value of Search Engine Optimization. Admittedly, SEO is challenging to understand, and even more difficult to do consistently…but as a starting […]

Better Ways to Create Search-Friendly Press Releases

Communications professionals know the name Ivy Lee, considered the father of modern public relations. Few people appreciate that he also invented—and wrote—the first press release. That was a hundred years ago (1906). It traveled by regular mail and the common name “press release” probably came later. Many things about this time-honored publicity channel are still […]

Learning Search Engine Optimization: Elementary Lessons for Doctors

[Part of a continuing education series.] Simply mention learning Search Engine Optimization (SEO) and more than a few professionals will roll their eyes upwards. Virtually all marketing-smart individuals truly appreciate the vital importance of SEO. But they also know that it’s a specialized skill set and vocabulary that they would rather leave to the tech-smart […]

How to Squander $1,000 on a Marketing Turkey (or Not)

There’s probably a good reason that the Fed discontinued high-denomination currency nearly 50 years ago. It may be because some well-intended healthcare practices are actually throwing money out the window. What’s worse, their budget is modest in the first place, and they can ill-afford a marketing budget squander of $1,000 in exchange for…nothing really. Here’s […]

4 SEO Things You Need to Do and 4 SEO Things You Never Do

Search Engine Optimization (SEO) is the process of ranking among the top organic or natural search results. I would like to think that virtually everyone in the known digital universe is aware of the vital importance of SEO. Unfortunately, that’s not always the case. So even if you’re not a programming whiz, or don’t fully understand Google’s […]

Search By Voice Is Taking Over: Why 2017 Is The Year of Voice Search

A Continuing Series by Raheim Bundle Just the other day, a headline caught my eye proudly declaring 2017: The Year of Voice Search. Maybe my calendar runs a little faster than others, but the staggering statistics say voice search use has already moved beyond “emerging.” The commonplace practice now has a comfortable “mainstream” foothold. There […]

How To Know If Your SEO Company Is Ripping You Off

With increasing frequency we are finding practices and hospitals that are paying for “phantom” Search Engine Optimization services. Call it “Grand Theft SEO.” They’re being charged for the services, but they don’t even have the most basic of SEO techniques in place. Search Engine Optimization is a broad term relating to technical services that the […]

Is Your Website Guilty of Plagiarism in Google’s View?

Recently, it happened again. We discovered one website that published a content match of a competitive website. We see this nearly every day, but this particular incident was extraordinary. The two websites used exactly the same words, content and design. Is this similar or “overlapping” content, or is one of these websites guilty of plagiarism in […]

5 Search Engine Optimization Blunders to Avoid

SEO is a critical marketing-related factor. And the guidance of a healthcare advertising agency is highly recommended. It’s far too easy for well-intended individuals to create search engine optimization blunders. One reason you need professional SEO help is that the big search engines have us all outnumbered. They use dozens of uber-smart people to create […]

Why SEO is the Vital Ingredient in Healthcare Website Design

Before you do anything else, a healthcare website design must plan for Search Engine Optimization. All too often, SEO is a neglected afterthought. And just as often, a poorly performing website will need major repair work or a complete re-build. Surprisingly, it comes up often. Just the other day, a practitioner proudly asked us, “What […]

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