Flowers and Blue Ice: From Satisfied Patient to Raving Fan Forever 

A close friend of mine shared a personal story that’s worth re-telling. It illustrates a real-world patient experience that moved the measure of satisfaction from “simply satisfied” to “raving fan” status. Although this story comes from the dental profession, the core concept will easily transfer to other healthcare specialties. Consider how you can apply this…

Six Strategies to Increase Patient Loyalty

GUEST POST by Joel Cordle Acquiring new patients is a continuing challenge for doctors and healthcare providers, but perhaps the greater challenge—with longer-term rewards—is the ongoing effort to build trust and loyalty with existing patients. Here are several strategies to engage healthcare consumers and increase patient loyalty. Build your brand Branding is not just about…

Free, But Priceless: Why Patients Change Doctors

Among the trending buzzwords in healthcare marketing are labels related to the “consumer decision journey,” patient journey,” or even “purchasing funnel.” The orderly process steps in selecting a healthcare provider begins on with research, awareness and other steps that lead to a provider selection and a new patient appointment. But don’t kid yourself; patients don’t…

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