Internet Marketing Strategies Build Care Options for Pomona Valley Health Centers

Editor’s Note: This article first appeared in the March/April issue of Spectrum, a newsletter of the Society for Healthcare Strategy & Market Development, and is presented here with permission. “Internet” proved to be the key word in Pomona Valley Health Centers’ marketing campaign to connect patients with its outpatient sites. By Chris Aldworth and Lonnie Hirsch […]

FOTS: Relationships and Referrals for Hospital Service Line Success

[Series Installment: How to Win More Patients for Your Most Profitable Service Lines; Step Seven – Develop Your Feet on the Street. A free White Paper from the Healthcare Success Educational Library.] FOTS? That’s our shorthand for outside representatives, liaisons or simply your “Feet on the Street.” It’s one of the most important and proactive […]

Winning More Patients for Successful Hospital Service Lines

[Series Installment: How to Win More Patients for Your Most Profitable Service Lines; Step Four – Creating an Effective Plan. A free White Paper from the Healthcare Success Educational Library.] A constant undercurrent in the turbulent transformation of the nation’s healthcare delivery system is competition. A better term is “hyper competition.” In many market areas, […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD