7 Ideas to Make Your Online “First Impression” Creative, Engaging and Shareable

[Series Installment] “First impressions matter. Experts say we size up new people in somewhere between 30 seconds and two minutes,” former diplomat Elliott Abrams observed. But doctors don’t have much of an opportunity to make a face-to-face first impression these days. In the Internet age, patients come in the door with a predetermined perception of…

Secrets of Engaging, Contagious and Sharable Content

Regular publishing—producing content for a website, blog, social media and other digital platforms—creates an on presence. But your effectiveness quotient jumps into overdrive when readers share your material with others. Not everything hits the gold standard of “going viral,” but experienced hospital and healthcare marketers appreciate the value of shared digital content. High quality and…

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