Hospital Marketing Giveaway “Kicked” With Christian Louboutin Shoes

Breaking through the noise and promotional clutter at an important business conference of hospital marketing professionals was a stiff creative challenge. But here’s a brief success story—how a creative approach by Healthcare Success was a big winner at the SHSMD16 conference…without spending a fortune. Attendees at national SHSMD16 conference (the Society for Healthcare Strategy & Market Development)…

How to Build a Physician’s Practice in a Digital World

[SHSMD16 Speaker Podcast Series] Stewart Gandolf, CEO of Healthcare Success, talks with Jennifer Schultz, Vice President of Marketing and Lindsey Meyers, Vice President of Public Relations for Avera Health, about their 2016 SHSMD Connections Conference presentation: Building the Physician’s Practice in a Digital World. Today’s podcast with Lindsey Meyers and Jennifer Schultz sums up everything…

Marketing Automation, Oh My! Lessons from a Leading Health System

[SHSMD16 Speaker Podcast Series] Stewart Gandolf, CEO of Healthcare Success, talks with Tanya Andreadis, Associate Chief Marketing Officer and Robin Ward, Director of Customer Engagement & Marketing Analytics for Penn Medicine, University of Pennsylvania Health System, about their upcoming presentation at the 2016 SHSMD Connections Conference on the topic: Marketing Automation, Oh My! Lessons from…

Healthcare is Changing and Your Marketing Communications Department Must Change Too

[SHSMD16 Speaker Podcast Series] Stewart Gandolf, CEO of Healthcare Success, talks with Alan Shoebridge, Senior Director of Brand Marketing and Tammy Graves, Senior Director of Marketing from Providence Health and Services, about their upcoming presentation at the 2106 SHSMD Connections Conference on the topic: Evolution or Revolution: Your MarCom Department Must Change. Healthcare is changing…

The Importance of Physician Engagement in Value-Based Initiatives

[SHSMD16 Speaker Podcast Series] Stewart Gandolf, CEO of Healthcare Success talks with Dr. Jeff Cole, Vice President of Ancillary Services at Athens Regional Health System about Dr. Cole’s upcoming presentation at the 2106 SHSMD Connections Conference on the topic: Successfully Engaging Physicians in Value-Based Initiatives: Strategy and Best Practices from the Fronts of Physician-Hospital Collaboration.…

Hospital Marketing Severely Challenged by Staff Layoff Trend

As we continue to read about the growing trend in large scale hospital layoffs, it’s tough to think of the big picture as merely a period of “reduced economic activity.” Virtually every hospital marketing communications, advertising and public relations team in the nation knows about tighter budgets, scarce resources and fewer people. And they are…

Effective Word-of-Mouth Management and Measurement

In this audio interview from SHSMD, Jennifer Coleman of Baylor Health Care System (Dallas, TX) shares some insights about word-of-mouth marketing and the use of testimonials. Word-of-mouth, spen or written, includes any medium, from face to face to digital. Any word of mouth, good or bad, depends on the quality of service provided and the level…

The Pride of Shameless Self-Promotion: Make Them Feel They’d be Doomed Without You

In our continuing series of podcasts from the Society for Healthcare Strategy and Market Development (SHSMD) CONNECTIONS meeting, Healthcare Success Founding Partner Stewart Gandolf spe with Susan Alcorn of Geisinger Health System (Danville, PA). Marketing people who work for hospitals or practices often feel unappreciated and misunderstood. In this podcast, Susan Alcorn shares some of…

Living the Brand: Leading Your Organization’s Customer Experience Strategy

SHSMD 2011 Direct: Memorial Medical Center Director of Public Relations Kevin Stranberg Healthcare Success Director of Client Services Jamie Roney spe with Memorial Medical Center Director of Public Relations Kevin Stranberg—direct from the Society for Healthcare Strategy & Market Development (SHSMD2011) meeting in Phoenix. Typically, according to Kevin, an individual or a department is responsible for…

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