Tag Archives | SHSMD Connections 2013

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Back From the Brink: Financial and PR Recovery at Ohio Valley Health

[Podcast Series] In our continuing hospital leadership series, Lonnie Hirsch talks with Laurie Labishak, VP Marketing, PR and Community Relations, Ohio Valley Health Services and Education, Wheeling WV. Recorded at the SHSMD Connections meeting in Chicago, Laurie describes the community hospitals’ recovery strategy, successful turnaround and public relations strategy.  The public relations situation could hardly have […]

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SHSMD Connections 2013

The Art and Science of Creating a Master Brand for Advocate Health Care

[SHSMD13 Podcast Series] In our continuing hospital leadership interviews hosted by Lonnie Hirsch, Advocate Health Care’s Kelly Jo Golson previews her SHSMD Connections 2013 presentation titled Breakthrough Brand Strategy. This case study presents the transition from a fragmented and unrecognized collection of hospital brands to a master brand for Advocate. The task of creating a […]

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SHSMD Connections 2013

Futurist Views: Healthcare Reform at the Tipping Point [Podcast]

[SHSMD13 Podcast Series] In a few months, 2014 will be the tipping point–when the most significant components of the Affordable Care Act (ACA) take effect…with strategic implications for hospitals and healthcare providers. In another in our continuing series of healthcare industry podcasts, Marc Sauve, Senior Healthcare Strategist with Gresham, Smith and Partners, talked with Healthcare Success […]

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