Social Media: 23 All-Time Tips and Techniques for Doctors

In somewhat random order, here are nearly two dozen timely social media tips and techniques to grow your on audience, community and influence. The marketing benefits of social media for doctors, medical practices and hospitals are significant. It seems as if nearly everyone with a smartphone is addicted to one or social media connections.…

Social Video Moves that Healthcare Marketing Shouldn’t Miss

In healthcare marketing, video for social media has got to be one of the fastest moving and important trends. Don’t miss these recent upgrade moves by three of the biggest social platforms. If the rapid growth and popularity of social media has been amazing, the social video trend is downright explosive. Hospital and healthcare marketing…

Creating a Powerhouse LinkedIn Profile for Doctor Marketing

[Series Installment] Competition is intense in doctor marketing. First of all,  than three-quarters of the new patients in your practice began their selection process on. An effective Profile is a vital ingredient in a doctor marketing plan. Here’s how to build a stronger profile. A solitary website isn’t sufficient “digital horsepower” these days.…

Using Vine to Juice Up Your Hospital or Medical Marketing

You know Vine. It’s the micro-video-sharing service that hospitals and medical marketing folks can use for visual spice in social networks including and . When Vine first emerged many people wondered if there was a useful marketing purpose when confined to creating little looping video clips of less than six seconds. It’s probably the…

Unintended Consequences: The Social Side of Plastic Surgery Marketing

Thank you ! The American Academy of Plastic and Reconstructive Surgery (AAFPRS) should send a warm note of appreciation to FB founder Mark Zuckerberg. The reason? The organization’s board-certified plastic surgeons are seeing a big jump in patient requests for facial procedures–because people want to lo their best on social media. We don’t know if…

A Persuasive Doctor’s Success Formula for (Almost) Everything

Mastery of the many dynamics of personal interaction in healthcare is, in the kindest of terms, a continuous challenge. But successful individual doctors, hospitals and sprawling health systems have a semi-secret formula for success. The curious thing about this six-point recipe is that it has helpful applications to nearly every type of communications and person-to-person…

How and Why Hospitals Build Social Media Relationships

By some estimates, hospitals have been behind the social media adoption curve. Unlike retail and service businesses, health systems and hospitals have had to navigate HIPAA considerations, find solid ground in healthcare’s changing landscape, and struggle with ever-present limitations of time and budget. Fortunately, that’s changing. Organizations recognize the considerable benefits of social media and…

7 Easy-to-Make Mistakes to Avoid in Social Media

For many healthcare practices, the popular and easy-to-use social media platforms are standard marketing tools. Professionally and personally, it seems like everyone “does ” or follows . In this guest post, Mickey Kennedy observes how “easy-to-use” can mean “easy-to-make-mistakes” in social media. Healthcare providers—individual practices, medical groups, hospitals and others—are critically aware that prospective patients…

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