Making Social Media Easy (and Beneficial) for Doctor Marketing

Doctors are no strangers to social media. Conservative estimates have it that at least 30 percent of physicians use one or social media (SM) platform daily. Other estimates say it’s closer to 80 percent. The SM numbers are strong for hospitals, health systems and many group medical practices. Collectively, these are the progressive providers…

10 Commandments for Success in the Art of Social Media

Art and science have a special meeting point in social media. And with the proper blend of each, social media has the power to reach, recruit and retain private pay and elective care patients. For the most part, the “science part” is often the easier side of the equation. The major social media platforms—, ,…

Social Media is Changing Healthcare

Technology makes the Internet pervasive in American society, and social media is practically a national pastime. Easy to use smartphones and tablets empower the individual—people of every age group—anywhere, anytime. “Mobile” is the watchword of Internet marketing and the primary platform for SM users. Physicians and other healthcare providers have been quick to adopt techno-tools…

Social Media Mastery for Healthcare Marketing

Much like applied medical science, the art of social media mastery begins with asking the right questions. Right up front, the question isn’t “IF you should be using social media” in your health care marketing mix. The better question is: “WHICH of the dozens of social media platforms are the best tools for my plan?”…

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