How to Find and Influence Digital Influencers

Right out of the box you should know that working with your digital influencers is a useful way to bolster your social media presence. But you should also know that it’s an advanced, sophisticated and challenging method that’s not for everyone. (Please check out this article to start. But if you still have questions, please […]

Social Media Mastery for Healthcare Marketing

Much like applied medical science, the art of social media mastery begins with asking the right questions. Right up front, the question isn’t “IF you should be using social media” in your health care marketing mix. The better question is: “WHICH of the dozens of social media platforms are the best tools for my plan?” […]

Meaningful Insight Made Easier in Social Media Measurement

On some level, does “your boss” think the business value of social media is roughly the same as an open block party BBQ? Maybe it’s a friendly-nice-to-have, but the measurable marketing impact for hospitals and healthcare is vague at best. And when you know all mind-numbing numbers, how can social media analytics provide audience understanding and […]

Your Hospital Social Media Benchmark: How Do You Rank?

A basic element of healthcare delivery–one that has not changed in recent reforms and re-invention–is that medical care is truly a personal process. Yes, telemedicine has closed issues of distance. And, yes, technology advances have accelerated the speed of diagnosis and care delivery. But in the highly competitive industry, hospitals have not lost sight of the importance of […]

Social Media Failure: How to Avoid Internet Mistake #9

[Series Installment: The Worst Mistakes Healthcare Organizations Make When Trying to Attract Patients from the Internet, Mistake Nine: Failure to Use Social Media Properly; from the Healthcare Success Educational Library.] Once upon a time a simplistic website constituted a Web presence. It was little more than a digital Yellow Page listing and, if your competition […]

Engagement: Making Your Social Media Matrix Sticky

The research folks at Pew Internet provide an insightful report about the multi-layered patterns of social networking by online adults. Marketing and communications professionals can determine the most engaging social media opportunities. Referring to Facebook as “dominant” is almost an understatement. Among online adults using social media (SM) sites, the Pew Research Center reports that […]

LinkedIn Cheat Sheet: Leverage the Executive Side of Social Media

[A Healthcare Success Educational Series] Social media facilitate patient engagement, service line awareness, new business development and other communications objectives. This educational series provides marketing professionals, hospital executives and medical practice providers with an overview for effective social media planning. LinkedIn is particularly distinctive among the biggest social media (SM) formats. You might say that […]