25 Useful Ways to Inspire Advertising Action Right Now 

[Series Installment] Here’s how to inspire advertising action. Look back at last week’s installment in this series titled, Social Proof Primer: How to Use Marketing’s Psychological Secret Sauce. Previously, we labeled the concept as “marketing’s psychological secret sauce.” As a device to boost response, a dash of this power-packed juice belongs in every advertising message. […]

Social Proof Primer: How to Use Marketing’s Psychological Secret Sauce

[Series Installment] Think of it as marketing’s psychological secret sauce. A serious dash of social proof is often the most compelling and motivating ingredient in the applied science of marketing. Success—with clear and measurable results—follows when you put predictable human reactions and behavior to work. You can kick start your effectiveness by incorporating at least […]

How to Find and Influence Digital Influencers

Right out of the box you should know that working with your digital influencers is a useful way to bolster your social media presence. But you should also know that it’s an advanced, sophisticated and challenging method that’s not for everyone. (Please check out this article to start. But if you still have questions, please […]

Physician Marketing and the Power of Word-of-Mouth

[Series Installment] There’s a line of thinking quietly at work among a few healthcare practices that says: “Simply being a good doctor will guarantee success.” A few satisfied patients will fuel “word-of- mouth,” and that’s all you need in business. There’s a lot of appeal to the idea of attracting new patients with near-no-cost marketing […]

How to Turn Anxiety Into Fun, Excitement and Social Enthusiasm

There’s no mistaking this picture. Ryan is one happy kid. Ryan—the son of Niki Kaylor, our Director of Client Services—just received his first college acceptance letter. The envelope alone leaves no doubt about the University of South Carolina (USC) notification to Ryan, his family and friends. Niki—who happened to be at home with Ryan when […]

Using Social Proof to Win Friends and Influence People

Whether we know it or not—and whether we like it or not—nearly everyone is influenced by the human phenomenon of “social proof.” The term was coined long before the Internet arrived on your desktop and popularized social media. We can all thank psychology Professor Robert Cialdini for the label—he didn’t invent social proof, it seems […]

6 Ways to Influence and Persuade with Social Proof

Social proof is a principle of influence and persuasion that can be highly effective in healthcare marketing. People want validation that they are making the right choice or proper decision and the actions of others like themselves is compelling guidance. Here’s how it works and ways to use it. There was an interesting item about […]

Why Your Excellent Clinical Skills Alone Will Not Win Out in Physician Marketing

There’s a compelling lesson in physician marketing in this story. A while back, on an ordinary morning in Washington, DC, a street musician played his violin for 45 minutes in the L’Enfant Plaza Metro subway station. Few people paid attention to the music or stopped to listen. For his efforts, the street musician collected $32.17 […]