Nope, Social Media Isn’t the Magic Cure-All You Think It Is

You might be surprised to learn how often we get questions about social media. Medical practices—and sometimes larger healthcare providers—want our help to “fix their social media.” The problem isn’t the call; that’s a lot of what we do for professionals. The core issue is that social media (SM) isn’t the bad guy, and not the…

Wow the C-Suite with Media Strategies that Boost ROI

[SHSMD15 Podcast Series] Healthcare Success is pleased to present our continuing series of conversations with healthcare industry and marketing thought leaders who will be speaking at the 2015 Conference of the Society for Healthcare Strategy & Market Development of the American Hospital Association, #SHSMD15. Strategic media planning and measurement are significant keys to optimizing value…

Silver Surfers Arise: Prime Audience for Healthcare Marketing

It may seem counterintuitive, but America’s population of older adults—frequent users of healthcare services—are increasingly frequent users of the Internet. The intersection of senior citizens and the Internet is a growing demographic sweet spot for hospital and healthcare marketing. Although younger age groups are closely associated with technology, gadgets and Internet use, various surveys reveal…

When Lightning Strikes: Planning for Crisis Communications

A crisis communications plan is a bit like the safety air bags in your car. You always want to have them, but you hope they’ll never be needed. It’s always bad news. Preparedness is the key to handling “bad news” in hospital and healthcare communications. It’s simply good “PR insurance” to have contingency protocols at…

SWOT Analysis Revisited: Sharpen Your Competitive Strategy

Your periodic SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats) is an excellent self-evaluation tool that every medical practice can use to maintain a steady strategic course. A classic, but easily cured, problem with SWOT is that it’s not used often enough. For a group practice, hospital or health system, we recommend loing at these significant issues…

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