How Are You Moving the Needle in Your Organization?

Here’s an insightful management and business reminder called “moving the needle.” It’s a useful metaphor for inspiring employees and achieving personal goals and recognition. It’s also about achieving greater success for the company. Recently, a business colleague told a story about an employee who was feeling under appreciated in the work they were doing for […]

Friday Video: It’s Not WHAT You Do. People Buy WHY You Do It.

We’ve long been a fan of the “Ideas Worth Spreading” TED series. And our Friday Video today is a simple but powerful inspirational presentation by author Simon Sinek. His START WITH WHY concepts—about innovation, leadership and success—are immediately useful for healthcare providers and organizations. Why you do what you do is the vital (and often […]

Health Care Marketing: How Are Things Different For Health Care Organizations?

In many respects, marketing a health care organization or practice is not substantially different from marketing a small business in other industries. Basic business marketing principles that apply in other industries – including market and competitive research, strategic planning, budgeting, positioning, branding, marketing strategies, tactics, media options, public relations opportunities, implementation processes, tracking processes – […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD