6 Publicity Tips That Reporters Will Not Tell You

The concept of “free publicity” appeals to medical practices and providers because it appears to be…well, free. It turns out that that “free” is something of a misnomer. In healthcare—for that matter, in any industry—communications professionals recognize that the process that results in positive publicity is time intensive and rarely easy. Ultimately, the story that appears…

Success Skills: Recognizing Buying Signals Improves Case Acceptance

How to practice your “empathetic listening” for better patient communications Professionals need to be effective communicators, particularly when offering elective care options. Exceptional patient communications begin with careful listening skills that can be cultivated with daily practice.

Doctor Marketing Secrets When the Economic News is Soft

What your most successful competitors don’t want you to know Various sectors of the American economic picture have been described lately as “soft,” “bumpy,” or according to Pundit Mr. C. Little, “the sky is falling!” The truth is that everyone’s situation is different, and we can’t guide you about broad economic affairs in the nation.…

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