“Nobody Expects the Spanish Inquisition” – a Surprising Lesson for Doctor Marketing

Right about now you might be wondering exactly how the “Spanish Inquisition” catchphrase could possibly harbor a lesson for doctor marketing. The answer is surprisingly simple and it’s a useful way to define, create and deliver an exceptional patient experience. To be clear, we’re not talking about a patient’s medical care or the provider’s skills, […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD