Three Ways To Use Technology to Improve Trust and Communication

One of the most important things you can do as a business is to build trust with your clients. A business without trust is like a car without gas. It looks good but doesn’t go anywhere. The same bridge needs to exist in healthcare; building a trusting relationship between provider and patient. There are three […]

Will Technology Eliminate Doctors in the Future?

If you’re a doctor—or plan a medical or healthcare marketing career—you can take a seat. There is (or will be) an app for that. If the futurologists are right, technology will eliminate doctors (and the need for physician marketing) in just a couple of decades. Agree or disagree? Let us know what you think about […]

Marketing Periscope: Now There’s a Healthcare App for Prescribing Another App

Our first post about Happtique—the Greater New York Hospital Association’s (GNYHA) mobile application store—was just prior to its launch in 2010. Much has transpired in the subsequent couple of years. There are some important trends here for forward-looking healthcare and hospital marketing professionals. Including—just this month—a pilot program for an app for issuing prescriptions.

Telling Your Tale of Texting Technology: A Medical PR Opportunity

Hospitals—at least some hospitals—have a reputation for being laggards on the technology adoption curve. There’s some truth to that; after all, big medical devices have a big price tag and six- and seven-figure capital investments don’t happen weekly. But the truth is that many hospitals and group medical practices have discovered new ways to apply […]

Signs of the Future for Healthcare Marketing and Advertising? This Billboard is Looking at You, Mrs. Jones

The iconic, Spielberg science fiction film Minority Report set us up for this one nearly a decade ago.  But right now, a new billboard technology is being tested in Japan that recognizes who’s looking at it and delivers a personalized message that’s suitable to the reader. OK, it’s not the film’s iris recognition of year […]

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