Doctor Marketing Success: Embracing Change While the Competition Snores

For the sake of this doctor marketing discussion, I think we can agree on two things. First, that “the US health industry is undergoing seismic change.” PwC’s respected Health Research Institute (HRI) observes that newly empowered patient/consumers “are playing a critical role in this transformation.” The second point of agreement is that the speed of…

Mainstream Telemedicine Impacts Healthcare Marketing and Revenue

Guest Post contributed by JT Ripton Telemedicine is a significant technological and business trend that is influencing medical practice marketing, patient engagement and revenue. Industry estimates report over 800,000 telemedicine consultations in 2015, and the president of the American Telemedicine Association (ATA), Dr. Reed Tuckson, declaring telehealth a mainstream slice of healthcare. Advances in tele…

Why Telehealth of Tomorrow Belongs in Your Marketing Plan Today

Change isn’t coming; it’s an ever-present consideration. Simply keeping pace is the challenge for physicians, medical practice administrators and hospital leadership. Telehealth—and its various facets—continues to emerge as an important and strong change agent. And two recent, in-depth reports provide guidance for doctors, industry executives and forward-loing marketing professionals. As a component of health transformation,…

What’s Driving Telehealth to More Hospitals and Doctors in 2016

The diverse faces of telehealth—from virtual doctor consultations to remotely monitored patients—are continuing on a solid growth path. One assessment, by IHS Technology, says that doctors’ virtual consults with patients will double in less than five years, reports Forbes. Marketing strategies for hospitals, doctors and health systems will continue to adjust to keep up with…

The Digital-Digital Trend in Doctor-Patient Encounters

Here’s a totally unscientific marketing experiment: Lo up from your smartphone (just for a moment) and scan the people at any Starbucks—or any air departure lounge—or any street corner. It’s become a social caricature: People of all ages have their heads down with a deeply-connected gaze into the mobile, tablet or laptop device in front of…

The Explosive Rise of Telemedicine Will Challenge Your Marketing Plan

Today, nearly anyone with on access can see a doctor or healthcare professional immediately. No appointment, no travel, no waiting, no hassle. A computer, smartphone or tablet increasingly connects patients and providers via live, two-way video consultation—24/7/365. What’s , the typical insurance co-pay is relatively low, and for some people, employers cover the cost. This…

Physician Entrepreneur: Time to Embrace Patient Email Access

Before you roll your eyes skyward and dismiss the idea of patient e access, there are a couple new ideas that innovative doctors should consider objectively. Please humor me for about two minutes reading time while we touch on new compensation/reimbursement, enhancing patient satisfaction and improving compliance and clinical outcomes. First, both doctors and patients…

Physician Practices Revisit Telehealth to Monetize Time and Differentiate

Perhaps the single biggest barrier to the adoption and proliferation of telemedicine has been a financial one. Physicians, hospitals and other healthcare providers have avoided or resisted the various forms and formats of “telehealth” because there’s no obvious path to monetize the time and effort. Frankly, that’s still an issue, but it’s changing. Some practitioners…

Online Video House Calls? Tune-in and Watch This Trend Line.

We see in the news that Dr. Gregory Smith is making “house calls” via Skype. What’s , he has between 350-500 appointments each year. A lone report may not signal an explosive trend, but the lesson for healthcare and doctor/physician marketing is that the enabling technology is now mainstream, and medical provider innovators and early…

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