Guess the Weakest Link in Physician Marketing

What happens when your carefully crafted healthcare marketing plan causes your phone to ring? Prospective patients are calling your office. I can hear the phone ringing now. Well all-right! Good job! Whoot. Fist pump! But wait. There’s a big problem. People are calling, but nobody is answering the phone. Oops. The designated “care coordinator” is busy, […]

Marketing Minute: Make-it or Break-it at the Front Desk When Advertising

[Marketing Minute Video Series] Healthcare Success CEO Stewart Gandolf interviews Senior Account Manager Janet Bowden. Marketing Minute from Healthcare Success features tips for marketing your medical practice or hospital. It’s a classic problem in a busy medical practice. Advertising gets the phone to ring. A new patient prospect is calling. And nobody told the front […]

Deadly Sin #5: Why Your External Advertising May Be Doomed

[Series Installment: How to Avoid the 7 Deadly Sins of Healthcare Marketing — Deadly Sins #5: Inadequate Training, from the Healthcare Success Educational library.] Everyone in the office needs to understand how and why new patient inquiry calls are significantly different from the routine. Without preparation and training, seven out of 10 prospective new patient […]

Surprise Success: Attitude Shift Lifts New Patient Appointments 41 Percent

We just love to tell a good medical marketing success story, and this one has an unexpected punchline. Although the real world stage is an Ear, Nose and Throat (ENT) practice on the East Coast, the value lesson isn’t limited to otolaryngology marketing. The core concept is useful for nearly all medical practice owners and […]

Case Study: The “Anti-Sales Philosophy” Doubles Physician Advertising Effectiveness

There’s nothing like a real-life success story to illustrate the bottom-line, dollars-and-cents value of a medical practice marketing principle. In this case, a physician group specialty practice more than doubled its new patient revenue by training the staff to properly answer the phone and book appointments.

Case History: How One Group Averted Disaster by Fixing Its Phone Inquiry Problems – and How You Can Do the Same

It’s a tragic and extremely costly story – and unfortunately one that we see all the time. Perhaps it has even happened to you. Every day, hospitals and healthcare organizations across the USA invest hard-earned money into marketing, yet see zero new patients from their efforts.

Truth in Numbers: What Your Phone Conversion Rate Means to Gross Margin

We’re going to tell this tale mainly by the numbers. To “numbers people,” figures say it all; an Excel spreadsheet tells a story more excitingly and effusive than any Harry Potter novel. If you are not fascinated by columns, rows and formulas, please stick with us for a minute, then pass this along to your administrator, […]

Are the Really Nice People Who Answer Your Phone Secretly Killing Your Business?

A physician called us last week for advice. It was urgent. His concern was about a slump in new patient appointments. After talking things through, it turns out that this large group practice was answering tough competition in the marketplace with a solid marketing plan. (A good thing.) In fact, the phone was ringing. (Also […]

How to Assure Success When the Phone Rings

It’s frightening. We’ve seen 6-figure marketing programs go down the tube six seconds after the phone rang. In each case, the carefully crafted advertising produced dozens of prospective patient calls to the practice, but none – repeat none – of these callers became patients. Why? Because they never got past the first phone call, much […]