Does TV Advertising Belong in a Healthcare Media Mix?

With all the noise and ballyhoo that surrounds digital media these days, traditional media might seem like an incidental afterthought for healthcare advertisers. , and other social media tools are often the top-of-mind glamour options in a marketing mix, and broadcast/cable TV seem like media oldsters. Be careful. While Internet and on advertising is…

Study: Television Advertising is Alive and Well, Thank You

From time to time, the subject of television advertising comes up in our work with healthcare providers. What follows, typically, is a little three-act cycle of “rejection,” to “reluctant testing,” to “enthusiastic surprise.” Right up front, I need to say that broadcast television advertising isn’t right for every client situation. There are production and media…

Case Study: The Richly-Rewarding Impact of Television in Your Media Mix

Editor Note: Veteran media supervisor Charlie DeNatale provides this case study about the dramatic role that television advertising has in an effective media plan. We’ve masked the client information, but for hospital and other healthcare advertisers this study illustrates the return from a balanced media mix of television with search and Pay-per-Click advertising.   I’m…

Internet Marketing is a Media Darling, But Television is an Effective Beast

At times, the wildly popular attention to Internet marketing (according to, well…the Internet) seems to ignore “traditional” media. It’s as if television advertising is a laughable relic that only your grandparents recall. What’s , there’s no place for TV in a healthcare marketing plan. Opps…wrong! Log off the “digital darling” fixation for the next two…

Demystifying Television Advertising: It May be Within Your Reach After All

How to know if TV fits your local Healthcare Marketing Plan We’re glad you’re reading this article. TV is often easily dismissed as being either too expensive or too difficult as a media option for doctors. We’ll be the first to tell you that television advertising is not right for everyone. Is it complex? Yes.…

Affordable, Creative Television Ads That Deliver Impact and Results

How to take advantage of new opportunities to include TV ads in your marketing plan It is possible to control television production and media costs and still iver a professional-quality message with strong results. TV may not be right for every healthcare marketing plan, but it’s no longer out of reach. New media options, friendly…

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