4 Smart Reasons to Finally Use Patient Email in Doctor Marketing

In a totally unscientific sample, about half of the doctor marketing business cards in front of me include a physician’s e address. The other half does not; those cards are silent about an e communications channel between the practice and the real world. And, I fear, that’s an unfortunate choice these days. Scientifically grounded studies…

Telling Your Tale of Texting Technology: A Medical PR Opportunity

Hospitals—at least some hospitals—have a reputation for being laggards on the technology adoption curve. There’s some truth to that; after all, big medical devices have a big price tag and six- and seven-figure capital investments don’t happen weekly. But the truth is that many hospitals and group medical practices have discovered new ways to apply…

Hospital Marketing Expands Mobile Health Promotion and Stretches Ad Budget, Too

Picture this… You hear a cellular ring tone going off with a loud, raspy, hacking “smer’s cough” sound. It turns out that it’s a text message from the state Department of Health with an opt-in reminder about quitting sming.   The coughing ring tone is optional, but cellphone text reminders are increasingly being used as…

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