Social Media: 23 All-Time Tips and Techniques for Doctors

In somewhat random order, here are nearly two dozen timely social media tips and techniques to grow your online audience, community and influence. The marketing benefits of social media for doctors, medical practices and hospitals are significant. It seems as if nearly everyone with a smartphone is addicted to one or more social media connections. […]

3 Little Marketing-Smart Ideas You Can Call Your Own and Use Today

As the little quote reminds us, sometimes “Good things come in small packages.” To demonstrate the concept, here are three little, clever and marketing-smart ideas that you can easily adopt as your own, use today, and maybe showcase your talent a little bit. I’ll keep this brief. The marketing quick-test mnemonic: “ID buyer. Find desire. […]

7 More Social Media Tactics That Boost Engagement

Early on, more than a few medical practices, providers and hospitals jumped onboard the nearest social media bandwagon because it was the trendy “thing to do.” Besides, we all know that “social media is free.” Right? It turns out, of course, that social media can be relatively low in cost, but overall, it isn’t completely […]

Building a Social Presence for Your Cash Healthcare Business

When you look up from your smartphone for a couple nano-seconds, it’s obvious that social media is ubiquitous in the culture…and pervasive enough to have crossed over to other media. There are at least a dozen major media television programs based primarily on social media. And nearly every major network drama, professional sports broadcast and […]

10 Insider Tips for Doctors About Email Marketing

Perhaps the most revealing thing about email marketing is evidenced by the smartphone that you have in your hand right now. Smartphones now account for 80 percent of the mobile phone market, and IDC Research says that 80 percent of those folks–likely both you and I–checked email before their first cup of morning coffee—or anything else […]

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