Insanely Easy Ways To Use Twitter for Greater Digital Presence

While Facebook and Instagram are among our favorite social media channels to generate patients, Twitter can play a supporting role in your healthcare marketing. There are a lot of ways to leverage Twitter, but let’s focus on five easy things you can do today that have the potential to impact your business tomorrow. Twitter: Communicate, […]

Social Media: 23 All-Time Tips and Techniques for Doctors

In somewhat random order, here are nearly two dozen timely social media tips and techniques to grow your online audience, community and influence. The marketing benefits of social media for doctors, medical practices and hospitals are significant. It seems as if nearly everyone with a smartphone is addicted to one or more social media connections. […]

Social Video Moves that Healthcare Marketing Shouldn’t Miss

In healthcare marketing, video for social media has got to be one of the fastest moving and important trends. Don’t miss these recent upgrade moves by three of the biggest social platforms. If the rapid growth and popularity of social media has been amazing, the social video trend is downright explosive. Hospital and healthcare marketing […]

The Breakthrough Advantages of Twitter in Customer Service

Happy Birthday to Twitter. The ubiquitous social platform in everyone’s pocket has matured significantly since its launch just 10 years ago. Considering the 140-character constraint, and the non-stop, fire hose gush Tweet-stream, Twitter provides some surprising and beneficial advantages for marketing and communications. And, one of the quickly emerging capabilities of Twitter for healthcare, hospitals […]

Meaningful Insight Made Easier in Social Media Measurement

On some level, does “your boss” think the business value of social media is roughly the same as an open block party BBQ? Maybe it’s a friendly-nice-to-have, but the measurable marketing impact for hospitals and healthcare is vague at best. And when you know all mind-numbing numbers, how can social media analytics provide audience understanding and […]

Twitter Visuals Add Social Impact and Engagement

Online marketing and healthcare content—most notably social media—is increasingly visual. Longer ago than most of us can remember, what we now call the Internet was strictly an alphanumeric beast. It was great, as long as you could communicate strictly in letters and numbers. That didn’t last long. Communicating with visual elements—pictures, charts, animated GIFs and […]

Demystifying Social Media: Twitter Performance Dashboard

We know for a fact that—in healthcare marketing—it can seem difficult to explain the value, importance and impact of Twitter. Have you ever been called to a set-down meeting with the boss (or even professional colleagues) and asked to defend social media in general, and Twitter in particular, as an effective marketing expense? Twitter can seem […]

Twitter Collage: A Zillion Volts of Notice-ability

  If, as the saying goes, “a picture is worth a thousand words,” what’s the marketing “worth” of four pictures? Twitter has introduced another new tool that can multiply the impact of your communications. The social media giant unveiled its “photo collage feature that delivers even more message-mileage. Now you can share up to four […]

Twitter Cheat Sheet: Microblog Quick Guide for Marketing

[A Healthcare Success Educational Series] Social media platforms have become marketing instruments for patient engagement, service line awareness, new business development and other communications objectives. Each channel has a distinct purpose and personality. This educational series provides marketing professionals, hospital executives and medical practice providers with an overview for social media planning. What (even how) […]