Speak Value: Competitive Watchwords for Healthcare Marketing

[Series installment.] Today, one of the paramount themes for successfully marketing healthcare organizations is ivering value for the patient. Patients—now informed consumer-shoppers—are receptive to a persuasive message that connects health care quality to price. Recently, Dr. Thomas Lee, Chief Medical Officer of Press Ganey, and I discussed how healthcare ivery has become a consumer-savvy, patient-centric…

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