Nuevo Direct: The Genesis of New Mail for Healthcare Advertising

It doesn’t take much prompting on our part to get a response. Any mention of direct advertising in healthcare marketing, and the room divides into two groups. First, there’s the “eyes-roll-upward” bunch—with body language-speak for: “You’ve got to be kidding! Direct is as old school as black-and-white TV, and just about as innovative.”

Thank you for sharing. Like us to stay in touch with our latest posts.