[SHSMD17 Speaker Podcast Series] Healthcare Success Marketing Strategist Peter Do talks with Keith Whitworth, Director of Marketing at the University of Arkansas for Medical Sciences. This podcast will preview Keith’s presentation at the 2017 SHSMD marketing conference titled: Rollout a Winning Video Content Strategy with No Budget. Everyone—patients, audience, search engines, and leadership—loves good video […]
The Internet is video-rich. By some estimates, half of all the traffic online is in video format. And, healthcare marketing is increasingly embracing video as a means to effectively and efficiently tell its story. At nearly every point along the medical delivery continuum, hospitals, service lines and doctors’ offices can take advantage of the proliferation […]
[Second of two parts.] If you missed the first of this two-part article, click through here to: Creating an Unstoppable YouTube Channel. The good news is that the cost for creating a branded YouTube Channel is next to free. For the most part, all that’s required is an investment of time to build and maintain […]
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– Jonathan Calure, MD