Using Vine to Juice Up Your Hospital or Medical Marketing

You know Vine. It’s the micro-video-sharing service that hospitals and medical marketing folks can use for visual spice in social networks including Twitter and Facebook. When Vine first emerged many people wondered if there was a useful marketing purpose when confined to creating little looping video clips of less than six seconds. It’s probably the […]

9 Ways to Leverage Visual Storytelling Today (and the Future)

Your brain “reads” images faster than words alone. And for hospital and healthcare storytelling, it’s a powerful way to communicate compelling and more memorable ideas in branding, marketing and advertising. Show before you tell. As you and I spin through the blaze of thousands of marketing messages that assault our brains each day, the ones […]

Will Twitter VINE Engage or Enrage Patients…in Six Seconds or Less?

Take a few seconds (actually, six seconds or less) to get acquainted with Twitter’s new video sharing app, VINE. This latest-and-greatest social media (SM) phenom is catching on among Twitter-ites. Vine–along with a new wave of image sharing apps–is new, but it may or may not belong in your healthcare social media toolbox. Clever new […]