What’s Driving Telehealth to More Hospitals and Doctors in 2016

The diverse faces of telehealth—from virtual doctor consultations to remotely monitored patients—are continuing on a solid growth path. One assessment, by IHS Technology, says that doctors’ virtual consults with patients will double in less than five years, reports Forbes. Marketing strategies for hospitals, doctors and health systems will continue to adjust to keep up with…

3 Timely Factoids to Make You a Smarter Marketer

About the only thing that’s certain in healthcare ivery is that constant change will continue. And that, unfortunately, makes everyone’s marketing assumptions suspect. Keeping pace with a shifting landscape makes it  challenging to  market a medical practice. Here are a few important-but-independent observations, factoids and tips that crossed our radar. Consider how each item—maybe all of…

Like It or Not: Doctors Can’t Ignore Virtual Healthcare Visits

  Some observers predict that Verizon’s new platform for virtual doctor visits will be a game-changer. Like it or not, with the global communications giant jumping into interactive telehealth, the big splash will advance the evolution of healthcare ivery…and impact your future marketing plans. Recently, the company unveiled Verizon Virtual Visits, aimed at adoption by…

What’s Meaningful Use? Patient Portal Introduced by Multispecialty Group Practice Marketing in Albany, NY Area

A virtual office visit. Consult with the doctor on. Send a brief note. Request or cancel medical appointments, medication refills, or a referral. Physicians and patients in the upstate, Albany NY area are connecting in new ways with the introduction myCareDOT patient portal. Community Care Physicians (CCP) – a multispecialty medical group of 200 providers…

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