Instagram: Healthcare Marketing’s Powerhouse Picture Tool

Hospitals, group medical practices and other healthcare professionals have embraced digital and social media for marketing. The standard toolbox begins a robust website, plus a page, and sometimes, a blog. Deeper plans may also include a YouTube channel, and/or and others. Relatively new on the scene is Instagram, which is a powerhouse picture…

9 Ways to Leverage Visual Storytelling Today (and the Future)

Your brain “reads” images faster than words alone. And for hospital and healthcare storytelling, it’s a powerful way to communicate compelling and memorable ideas in branding, marketing and advertising. Show before you tell. As you and I spin through the blaze of thousands of marketing messages that assault our brains each day, the ones…

New LinkedIn Showcase: How to Add Visual Content (and Why You Should)

just keeps getting better. Early iterations of the professional networking platform were a step or two above an on resume with interactive connections. Functional and good for a start, but decidedly lackluster. Over time—particularly in the last year or so— has muscled its way up the value ladder as a power player among social…

Keeping Up with a Picture Perfect World for Healthcare Marketing

In a conversation the other day with Simona Ramos, one of our top artists at Healthcare Success, I was reminded how the general public has become far visually aware and demanding. For healthcare marketing, good pictures are not good enough. The ability to “think visually” is a talent that not everyone has. They don’t…

Picture This: Using the Explosive Trend to Visuals in Social Media

If you don’t already have a “visual marketing strategy,” your healthcare branding message could be quickly slipping behind the power curve. This is than an exercise in graphics; some see it as an important trend for healthcare marketing. Healthcare providers, hospital marketing executives and medical advertising pros need to leverage the new emphasis on…

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