Why Patient Satisfaction is Key to Physician Marketing

[Series Installment] As the US healthcare ivery system becomes increasingly consumer-driven, patient satisfaction is important than ever. Forward thinking medical practices routinely put the patient/consumer at the center of their progressive planning. Hospitals and medical systems have the standardized HCAHPS instruments. Increasingly providers and marketing professionals want to hear the voice of the customer through…

Patient Experience: Why You Can’t Mandate Patient-Centeredness

The “voice of the customer” is a vital hospital marketing tool. And for many facilities, a Family Advisory Council (FAC) provides the patient experience “voice.” Feedback via the FAC can be an amazing resource that drives patient-centered care. Unfortunately, it takes than a mandate to create culture change and leadership buy-in. [Guest Post by…

Frontline of Doctor Marketing: Listen to the Voice of the Patient

How to find the greater value and medical marketing opportunity in negative The marketing vernacular is “voice of the customer.” Either praise or complaint, it’s the most direct feedback for medical professionals, group practices or hospitals about service ivery and satisfaction. Here’s how to deal with negative , increase patient satisfaction, enhance your reputation…

The Ideal Doctor Revealed: What Patients Want Most Before You Say Hello

How the Voice of the Customer translates into greater case acceptance and referrals. Some interesting study data came to our attention recently. It’s useful in understanding patient expectations and increasing case acceptance by way of the “Voice of the Customer” (VOC). It’s especially helpful when economic times are challenging for both the patient and the hospital, healthcare…

Healthcare Information Technology: Where is Your Office?

Listening to the voice of the customer – what patients say they want from your practice A doctor’s office told us recently: “We don’t have e or Internet connection in the office.” It was a bit of a surprise to us-most of the practices we consult with routinely do have Internet and e, many with their…

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