Doctor Marketing Success: Embracing Change While the Competition Snores

For the sake of this doctor marketing discussion, I think we can agree on two things. First, that “the US health industry is undergoing seismic change.” PwC’s respected Health Research Institute (HRI) observes that newly empowered patient/consumers “are playing a critical role in this transformation.” The second point of agreement is that the speed of…

The Apple Watch Letdown: Healthcare’s Grand Disappointment  

The advance billing for the Apple watch was typically Apple-superlative. Fueled by the enthusiasm of legions of brand evangelists, the initial buzz anticipated something “revolutionary,” “life-changing” and/or “breakthrough” for health and healthcare. Well… It turns out that the “innovative” health-and-fitness Apple Watch is “fitness” than “health.” Version 1.0 is an admittedly stylish gadget that…

Wearable Tech, CES2015, and the Quantified Self of Healthcare

It’s not the gadgetry, it’s the data. The annual International Consumer Electronics Show—billed as the global stage for innovation—is always a big deal. The showcase has three main convention venues along the famed Las Vegas strip, several thousand exhibitors, and well over 150,000 attendees. Scanning the innovative horizon for healthcare ivery and medical marketing, CES2015 was a…

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