Does Your Website Need “Revision Surgery?”

You can probably relate to the idea that any surgical procedure is reasonable cause for a patient to be concerned. But it’s even more upsetting anytime a “revision surgery” might be needed. We encountered something like that in a marketing meeting with a medical practice that had recently completed an exceptionally pretty new website. (For […]

Checklist: Does Your Internet Presence Shine (or Suck)?

The primary doorway to health care in the United States is digital. A new patient’s first encounter with a provider almost always begins via the Internet. Perhaps it’s not obvious, but your practice website—the cornerstone of an Internet presence—is the essential medical marketing gateway for prospective patients to locate and select doctors and hospitals. Given […]

Are You Ready For a Complete Website Overhaul? (We Were)

We often advise our clients that a professional website requires regular “care and feeding.” To remain visible, viable and effective as a marketing tool, it’s vitally important to regularly add fresh and interesting content and remove dated material. The upkeep and maintenance allows you to stay “friendly” with search engine algorithms and avoid visitor habituation. […]

Brochure-ware: When Physician Websites Fail Miserably

Healthcare marketing professionals cringed at the news in our earlier post, Little Blue Book Blues: Doctors Think Their Website is a Failure. It’s a gut-wrenching awareness that only 8 percent of physicians feel their website is the source of new patients. Hopefully, your website has a significantly better track record. But another survey tells us […]

7 Signs Your Healthcare Website Didn’t Show Up for Work Today

A first-time visitor to your healthcare website knows very little about you. And what they find—or don’t find—will be their “first impression” of you and your brand. The problem is that many are either out of date or out of touch, and the patient experience never has a chance. The first impression is also the […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD