Anatomy of an Effective Doctor Marketing Website Review

[Series Installment] Unfortunately, we see too many of them. Website mistakes can be so bad that it’s like a doctor not washing his hands before surgery. A medical practice or doctor marketing website needs a clean, head-to-toe bill of health to do the heavy lifting and to make a meaningful contribution to new business. We […]

What Every Doctor Needs to Know About Google Analytics

The basics of the story are sadly similar. A medical office will contact us about their website. It’s new, colorful and brimming with whiz-bang graphics. Custom-built by the designer guy down the hall, it definitely looks pretty—everyone in the office says so. But by any measure, the medical website just isn’t delivering new business. Diagnosis […]

5 (More) Ways to Wake-up Your Underachieving Website

[Continuing series installment.] A unproductive (or outright lazy) employee wouldn’t last long in a well-managed medical practice. And, considering the investment that most doctors have sunk in their website, it’s frustrating to discover a doctor’s website that is “present,” but clearly “under-performing.” Some weak sites are outdated or seriously ill, and those guys are prime […]

Analytics Made Simple. Four Things. Really.

There’s nothing trivial about website analytics. And it’s not our intent to oversimplify an important (if sometimes confusing) subject. But, among the pages-and-pages-and-pages of available site performance metrics, there are four indicators should always be top-of-mind. Some tech-minded and numbers-driven people in marketing immerse themselves deeply in website performance statistics. These are the potentially daunting […]

Are You Ready For a Complete Website Overhaul? (We Were)

We often advise our clients that a professional website requires regular “care and feeding.” To remain visible, viable and effective as a marketing tool, it’s vitally important to regularly add fresh and interesting content and remove dated material. The upkeep and maintenance allows you to stay “friendly” with search engine algorithms and avoid visitor habituation. […]

Healthcare Search Engine Optimization – Spiders, Crawlers and Bots

Five quick search engine optimization techniques to recognize if your healthcare website needs help with search ranking—to attract more visitors and win new patients. Here’s a quick assessment tool for your healthcare website. Internet Search Engines, like Google, decide how high your site will be listed on a mountain of search results. Sophisticated computer programs-spiders, […]

Insider Tips to Building a High Quality Healthcare Website

Think of Google’s search page as a gateway to your healthcare website. And since the majority of online searches for information begin with Google, it’s helpful to know a bit about how the search giant “thinks.” Ultimately, creating a high quality online presence that Google prefers will help give your hospital, medical practice or facility a […]

Updating your Website for Fun and Profit

Keeping your healthcare website content fresh pays-back in marketing dividends Healthcare marketing websites for organizations and practices of all types need to be maintained with regular changes for maximum effectiveness. It’s a web-savvy rule that applies across the board for hospitals, manufacturers, physicians and surgeons, dentists, pharmaceuticals…virtually everyone. Here are the four main benefits that […]

The Free “Performance Dashboard” For Your Healthcare Marketing Website

Demystifying Web Analytics brings more patients through your digital doorway. Think of Website Analytics as your most important management tool to understand how your website is performing (or not performing). Free tools are available to track visitor activity and guide changes that improve performance and website results for your practice, hospital or healthcare organization. There’s […]

Demystifying Web Analytics

There’s no such thing as a “set-and-forget” Web site. We have yet to find a successful practice Web site that performs well on neglect. We’ve written several articles that challenge the “If-I-build-it-they-will-come” fantasy of early practice Web sites — and provided practical direction about what to do instead. But if your practice Web site is […]