Internet Ads are the New Yellow Pages, Only Better

The Intern is a ightful, Robert De Niro and Anne Hathaway comedy/drama. Those of us in healthcare marketing and advertising see some amusing contrasts between old-school business and present day on enterprises and Internet ads. If you’re old enough to remember phonebo advertising, you’ll likely recognize that Internet ads are the new Yellow Pages ()…

DOA: The Digital Demise of Yellow Pages Advertising

Are ed YP directories still relevant? Judging by the less-than-usual clutter under the desk, the Yellow Pages (and similar ed directories) have all but vanished from American communications culture. When was the last time you saw a rotary dial phone, telephone land or even a corner phone booth? Some marketing “old-timers” (anyone over the age…

Medical Yellow Pages: Playing to Win and Here Are Some Rules

While 98 Percent of Doctors and Dentists Hate the Yellow Pages, the Other 2 Percent Quietly Laugh All the Way to the Bank. It’s a Zero-sum Game, and Some Rules. It’s like the attributed to Mark Twain: “The reports of my death have been greatly exaggerated.” Nearly 100 years later, the same is true…

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