Google’s Local Filter Changes May Have Automatically Lowered Your Ranking

Wait. Before you do anything else today, check on your listings on Google. Recent changes in the local search routine could have dramatically slammed your standing. And your listing may have just been kicked downstairs. Here’s a little insight about local filters and how to help your listing. Our regular readers know that local listings […]

The Simple, Three-Part Secret to Asking for Referrals

Recently, I had a unique experience at a local IHOP restaurant. I’d like to share this real-world, simple-but-effective marketing idea that everyone can use. Here’s how asking for referrals can be an immediate boost for business. I was enjoying Father’s Day breakfast with the family. About halfway through our meal, an employee —wearing the name […]

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