Indispensable or Irrelevant: A rugged survival guide for medical specialists who want to stay independent

This powerful white paper was written for large and small medical practices that are determined to stay independent, despite the monumental changes occurring in healthcare today.Make no mistake about it: the road ahead for those who refuse to capitulate won’t be easy.

Beyond changing government regulations, ever decreasing reimbursements and the Affordable Care Act, the biggest challenges you are likely facing are due to competitive pressures, brought about as everyone in healthcare races to create scale. Small practices are being absorbed by groups, groups are becoming super groups, hospitals are buying practices of all sizes, and now health plans are rolling up hospitals to become health systems.

If you and your colleagues are determined to “fight on” despite these challenges, we applaud your spirit and are here to help you.

Medical Marketing Testimonial

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About the author - Stewart Gandolf

Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America's leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.


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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”

– Jonathan Calure, MD